Homebuilder catches Justin Beiber fever

Written by Federal Title | 18 June 2010

KB Home, the nation’s largest builder, is dangling the chance to see YouTube/Twitter phenom Justin Bieber in concert, the Wall Street Journal reports.

KB Home’s offer-limited to one entry per household, per community-will undoubtedly generate traffic. “He’s huge with kids and families,” says Craig LeMessurier, a KB Home spokesman, whose 7-year-old son is a fan. “That’s the demographic we sell to.”